Influencer Marketing

For many years, celebrities and big content creators were the ones people paid attention to. But over the last couple of years, people have started valuing micro-influencers, who are content creators with 10,000 to 100,000 followers, according to Entrepreneur, and many even trust them more than big creators. But why is this? One of the biggest things that viewers look for on social media is authenticity. People want to see someone who lives a realistic lifestyle that they can